Google DeepMind Holiday Party
DeepMind hosted three celebratory events across the U.S., Galas in Cambridge and Seattle, and a sports event in New York. In partnership with B Line Events, I led the creative for the NY event theme and developed a cohesive design system for both Galas. I created the digital signage, wayfinding, badging, printed agendas, and menus, each tailored to the distinct energy of all three locations. With a condensed timeline, I worked quickly to establish the look and feel and develop key art that could be used across multiple formats.
CREDIT
Agency / B Line Events + Forces+Combined
Creative Director / Robin Marich
Timeline: 2 weeks
I created multiple digital signage, wayfinding signs for different stations, an agenda, ping pong paddle swag, custom ping pong table design, and posters.
New York
Throughout the venue, I created multiple animated screens that featured a graphic ping pong ball.
An agenda was created to see what events were going on throughout the evening, but also to use as a scoreboard while playing games.
Seattle • Cambridge
For Seattle and Cambridge, we utilized the same key art and differentiated through color. We focused primarily on signage throughout the venue and let the cityscape take front stage.
