Desiderium Solutions
Desiderium is a commercial-grade countertop biofuel companion repositioning cooking technology for professional kitchens navigating gas bans and electrification mandates. Their flagship product, Kokoro, bridges culinary tradition and carbon-neutral performance.
Engaged to refresh the brand, the scope included a new logo and color palette to reflect the brand's restrained, craft-forward identity. From there, a full website was developed alongside a curated photo library designed to evoke the traditions of cooking over a fire. A social strategy developed to grow awareness among chefs and culinary professionals, grounded in education and storytelling rather than product promotion.
CREDIT
Agency / Forces+Combined
Creative Director / Robin Marich
Industrial Design / NOW Studio
After a studio photoshoot, we really wanted to give the product life in context. Since adding fire to the product wasn’t possible on the appearance model, we used AI to extend the photo library, placing the product in environments that matched the energy of the brand. These images were used across marketing assets, trade show events, website, and social.
SOCIAL
We created a formula for building the social content that involved a social calendar and a 3x a week cadence. Making sure to touch on brand, product, process, education, nature, poetry, and founder and chef stories. This allowed us to post a variety of content and gain interest for a kickstarter campaign.
